E-COMMERCE, SEO & WEBSITE PORTFOLIO
Your website is often the first impression potential customers have of your business. I design and optimize websites that are not only visually appealing but also user-friendly, responsive, and SEO-ready. Every website I create is built to reflect your brand identity, communicate your value, and deliver measurable results.
Running an online store requires more than just great products – it needs a streamlined, optimized experience that drives sales. I specialize in optimizing and managing e-commerce stores, improving product visibility, and creating conversion-focused strategies. From checkout optimization to upselling, I help you maximize revenue while enhancing customer satisfaction.
Search Engine Optimization (SEO) is the foundation of long-term online visibility. I help businesses climb search rankings with tailored strategies that combine keyword research, technical optimization, and content development. By focusing on both on-page and off-page SEO, I position your business to attract qualified traffic and convert searchers into loyal customers.
Over the past few years, I’ve worked on a range of websites across e‑commerce, hospitality and more, with a strong focus on making things simple and effective for both the business owner and their customers.
This has included refreshing outdated sites, building online stores, and untangling the “tech headache” behind email setups, integrations and basic automations so that everything works smoothly in the background.
A big part of this has also been applying principles from a year of study with the Interaction Design Foundation, especially Gestalt psychology in web design, to create layouts that feel intuitive and guide users naturally through each page.
My portfolio spans an online surf and wetsuit store in South Africa, Wetsuit Warehouse, where the focus has been on improving product organisation, user experience and running Google Ads to support sales growth while prioritizing a solid SEO strategy.
A 2025 website build for OKI Architecture & Interiors by Nicoll Rorich.
A 2026 collaboration with the Go-Spectrum Foundation by Vikki O’Connell, focused on enabling neurodiverse youth to thrive through school.
In hospitality, I have supported both local and international clients, from South African farm and lodge; Netherwood Farm, to African and overseas experiences such as Jumbo Junction and Gourmet Sailing Charter company, Pyratz based in the Caribbean, helping present their locations and offerings in a way that feels immersive and contributes to a memorable and seamless User Experience; growing (netherwood’s) web presence with a solid SEO strategy.
I’ve also worked on beauty and wellness e‑commerce brands like Inthusiasm, as well as collaborating with boutique agencies such as Lady Like Media, giving me experience working within existing brand frameworks while still bringing in conversion-focused structure and design thinking.
View Ruby Online Services here